With one of the fastest growing economies, and a steadily rising disposable income, India has become the one of the largest automotive markets in the world. As the proliferation of smartphones continues to rise too, vehicle manufacturers are starting to offer connected services, which is why it is vital to see if and how consumer attitudes towards in-car tech is evolving.

Talking to 1250 consumers, across 6 major cities, respondents were taken through a journey whereby they were asked to think about how they bought their car, how they use the car, the pain points they experience and then finally taken through infotainment and connected features, together with willingness to pay.

The latest study by SBD Automotive shows that consumers in India now rate ‘overall technology’ higher than ‘value for money’. Interestingly, the survey showed that the majority of consumers want a system that will allow them to remotely check if their car is locked, and to then lock it with their smartphone.